Advertising
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. The goal of advertising is to reach people most likely to be willing to pay for product or service.
Strategy
- Selection of media platform for the placement of ad that targets the primary and secondary audience
- Frequency of ads displayed
- Tracking of results from displayed ads
Growth
Gaining and retaining the clients with there growing business through successful campaigns
Success
Advertising assists in announcing new products, services and ideas and can educate people about the attributes and benefits of new products or services. It also create awareness of brands, products or services.
MEDIUM OF ADVERTISEMENT
Social Media
Social media platform is the best place to invest in for promotions. It helps in building fanbase for brand or company. It plays a vital role in boosting the sales and spreading awareness among people regarding product, service or brand.
Social media platforms to serve ads:
- Social networking (Facebook, LinkedIn, Google+)
- Microblogging (Twitter, Tumblr)
- Photo sharing (Instagram, Snapchat, Pinterest)
- Video sharing (YouTube, Facebook, Live, Periscope, Vimeo)
Print Media
It is a traditional medium of advertisement. In this promotions are done through newspapers, magazines and pamphlets.
Broadcast Media
This media includes television and radio advertising. It helps in conveying the message to the people of whole country even in remote areas.
Outdoor Advertisement
It is the most cost effective medium of advertising. It includes banners, billboards, motor vehicles, events, hoardings etcetera.
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